US Foods vs. Reinhart Foodservice: Which Is Better for Midwest Restaurants?
US Foods is a national operator with strong technology tools and private label. Reinhart (part of PFG) is a Midwest regional specialist with strong independent restaurant relationships and local market expertise. Both are worth quoting for Midwest operators.
Side-by-Side Comparison
| Category | US Foods | Reinhart |
|---|---|---|
| Ownership | Publicly traded. $36B+ revenue. National coverage. | Subsidiary of Performance Food Group. Regional broadline. HQ: Rosemont, IL. |
| Coverage | Strong in most major US markets. | Midwest and Great Lakes core coverage. IL, WI, MI, OH, IN, MN and surrounding states. |
| Technology | US Foods MOXe — strongest operator portal with menu costing and nutrition tools. | Online ordering available. Less feature-rich than MOXe. |
| Private Label | Chef's Line — well-regarded private label program across all categories. | Reinhart private label. Solid across broadline categories. |
| Independent Focus | Serves chains and independents. Good independent support programs. | Strong reputation for independent restaurant relationships and local rep quality. |
| Pricing | Competitive nationally. Cost-plus contracts available. | Competitive in core Midwest markets. Often aggressive pricing to retain independent accounts. |
| Delivery | Typically 2-3x/week depending on market. | Varies by distribution center and market. Confirm for your area. |
| Best For | Operators who prioritize portal technology, private label, and national consistency. | Midwest operators who value local rep relationships and competitive broadline pricing. |
Where Each Option Wins
Choose US Foods if…
- You want the best online ordering portal (MOXe)
- Menu costing tools integrated into your ordering system matter
- You value a strong private label (Chef's Line)
- You have locations outside the Midwest that need consistency
- You want the Scoop new product program
Choose Reinhart if…
- You're in Illinois, Wisconsin, Michigan, Ohio, or nearby states
- Strong local rep relationships are a top priority
- You want a distributor focused on independent restaurant success
- You've gotten competitive quotes and Reinhart wins on your items
- You want access to PFG purchasing scale with local service feel
Technology vs. Local Relationships
The clearest way to frame this comparison is technology versus local relationships. US Foods MOXe is genuinely among the best operator-facing portals in the broadline distribution industry. If you use the menu costing, nutritional analysis, and ordering features heavily, the time savings can be meaningful.
Reinhart's edge is relational. Their reps in core Midwest markets often have decades of experience and deep knowledge of local product preferences and supplier options. For operators who lean on their rep for guidance and responsiveness, Reinhart's local service model is hard to beat.
Get quotes from both US Foods and Reinhart on your top 30 items. Share the competing quote with each rep and ask them to beat it. Both distributors will work to retain or win your business.
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Frequently Asked Questions
Is Reinhart part of US Foods?
No. Reinhart Foodservice is a subsidiary of Performance Food Group (PFG), not US Foods. US Foods and PFG are separate competing companies. Reinhart was acquired by PFG in 2019.
Does Reinhart serve states outside the Midwest?
Reinhart's core coverage is the Midwest and Great Lakes region. Through PFG's broader distribution network, they have some coverage in additional markets. Contact them directly to confirm service for your specific area.
Which has better pricing — US Foods or Reinhart?
In Reinhart's core Midwest markets, they are often very competitive with US Foods and may win on specific categories. US Foods tends to be more consistent nationally. The only reliable answer is to get quotes on your specific items.
Can I use both US Foods and Reinhart?
Yes. Some operators use multiple distributors to source the best prices on different categories. The trade-off is managing two delivery schedules, order guides, and rep relationships.
Sources: US Foods Annual Report 2024; Performance Food Group Annual Report 2024; FrillPick editorial research. FrillPick is not affiliated with or endorsed by any food distributor.